A studio journal where I share what actually happens in product design work — the process, the decisions, the tradeoffs, and the business side nobody talks about.
I've worked across startups, agencies, and my own consulting practice. After years of figuring things out the hard way — bad client setups, scope creep, undercharging, over-delivering — I started writing about what I wish I'd known earlier.
This isn't theory. Every post comes from real project work, real decisions, and real numbers. If you're a designer trying to do better work and build a sustainable practice, this is for you.